We Tried Times Square’s New Interactive Games—Here’s Who They’re Best For
Submitted by Jordana Drell Herman on

New York City is no stranger to immersive entertainment—from Broadway shows and museums to pop-ups and interactive experiences. Families looking for hands-on, high-energy fun that's completely new and different now have a reason to head to Times Square. Two major attractions—The Great Big Game Show and The Escape Game—have officially opened inside the iconic Brill Building, bringing next-level, tech-enabled play right into the heart of Midtown.
Built side-by-side, these million-dollar game environments blend cinematic set design, intuitive technology, and group-friendly challenges that feel part game show, part adventure. It’s a fresh way for families and friends to play together, especially if you’re looking to break out of the usual tourist loop.
For more Times Square fun, check out our list of what to do beyond the usual tourist spots and our picks for the best Times Square restaurants for families.







